Your website needs to give an idea of exactly what your business does. The look and feel of the website, the images you choose and the text will all contribute to this – but avoid baffling language or words such as ‘solution’ which don’t really mean anything : if customers can’t work out what you do, it’s unlikely they’ll stick around to find out.
It might sound obvious, but many business owners forget to include information about the business, such as contact details or opening hours, on their websites. For many customers, your website will be their first port of call to find out where your business is located – so make sure you include detailed information, including a map.
If you find you’re being asked the same questions over and over again, include a ‘frequently asked questions’ (FAQ) section on your website. Giving your customers quick access to the answers will improve your customer service, as well as saving you time answering the same question again and again.
Including an online shop on your website is a cheap and easy way to target new markets without the hassle – or cost – of opening a store in a new location. As long as you’re happy to send the items, customers from across the world can purchase items without being limited to your opening times or physical location.
It’s important to keep your website’s content fresh. One easy way of keeping your site up-to-date is by including a blog. Write short articles every few days on news and announcements from your industry to show your customers the site is current and to help you get to the top of Google rankings.